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Positioning and Branding Tourism Destinations for Global Competitiveness (Advances in Hospitality, Tourism, and the Services Industry) Positioning and Branding Tourism Destinations for Global Competitiveness (Advances in Hospitality, Tourism, and the Services Industry) by Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin

Positioning and Branding Tourism Destinations for Global Competitiveness (Advances in Hospitality, Tourism, and the Services Industry)

by Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin


ISBN 13: 9781522572534

Format: Hardcover (360 pages)
Publisher: Business Science Reference
Published: 30 Jan 2019

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