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Strategic Brand Management in Higher Education (Routledge Studies in Marketing) Strategic Brand Management in Higher Education (Routledge Studies in Marketing) by Bang Nguyen, T.C Melewar, Jane Hemsley-Brown

Strategic Brand Management in Higher Education (Routledge Studies in Marketing)

by Bang Nguyen, T.C Melewar, Jane Hemsley-Brown


ISBN 13: 9780367139421

Format: Hardcover (292 pages)
Publisher: Routledge
Published: 21 Feb 2019

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New : $161.43  
New : $161.43