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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market The Global Brand: How to Create and Develop Lasting Brand Value in the World Market by Nigel Hollis

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

by Nigel Hollis


ISBN 13: 9780230620568

Format: Paperback (272 pages)
Publisher: Palgrave Macmillan
Published: 02 Mar 2010
Other Format: Hardcover

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