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Advertising in a Recession: The Benefits of Investing for the Long Term

by Patrick Barwise

ISBN 13: 9781841160436

Format: Paperback (135 pages)
Publisher: World Advertising Research Center
Published: 01 Jul 1999

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Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation

by Patrick Barwise,Sean Meehan

ISBN 13: 9780470976319

Format: Hardcover (184 pages)
Publisher: John Wiley & Sons
Published: 11 Mar 2011

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