Promotion Management
by John J. Burnett
ISBN 13: 9780395565537
Format: Hardcover (640 pages) Publisher: Houghton Mifflin (Academic) Published: 01 Feb 1993
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Advertising: Principles and Practices (Advertising : Principles & Practice, 4th ed)
by William D. Wells, John J. Burnett, Sandra Moriarty
ISBN 13: 9780135978818
Format: Hardcover (832 pages) Publisher: Pearson US Imports & PHIPEs Published: 15 Dec 1997