Buy Used and New Lester Massingham Books

Essentials of Marketing 4/e

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780077098605

Format: Paperback (570 pages)
Publisher: McGraw-Hill Education
Published: 01 Dec 2001

Save for later

Marketing Case Studies: How to Tackle Them: How to Answer Them (Marketing Series: Student)

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780750620116

Format: Paperback (214 pages)
Publisher: A Butterworth-Heinemann Title
Published: 30 Aug 1995

Save for later

Essentials of Marketing: Text and Cases

by Geoff Lancaster, Lester Massingham

ISBN 13: 9780077077280

Format: Hardcover (512 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Jul 1993
Other Format: Paperback

Save for later

Essentials of Marketing: Text and Cases

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780070841819

Format: Paperback (430 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jan 1988
Other Format: Hardcover

Save for later

Strategic Marketing Planning and Evaluation (Marketing in Action)

by Geoff Lancaster, Lester Massingham

ISBN 13: 9780749417840

Format: Paperback (160 pages)
Publisher: Kogan Page Ltd
Published: 27 Nov 1996

Save for later

Marketing Management

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780077074203

Format: Hardcover (400 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Sep 1992
Other Format: Paperback

Save for later

The Marketing Primer (Marketing S.)

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780434910922

Format: Paperback (256 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 17 Oct 1988

Save for later

Essentials of Marketing Management

by Geoffrey Lancaster, Lester Massingham

ISBN 13: 9781138038882

Format: Hardcover (474 pages)
Publisher: Routledge
Published: 24 Aug 2017

Save for later

Essentials of Marketing Management

by Geoff Lancaster,Lester Massingham

ISBN 13: 9781138038967

Format: Illustrated (474 pages)
Publisher: Routledge
Published: 30 Aug 2017

Save for later