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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

ISBN 13: 9780256122404

Format: Hardcover (640 pages)
Publisher: Irwin Professional Publishing
Published: 01 Apr 1994

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Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)

by Thomas C. Kinnear, James R. Taylor

ISBN 13: 9780071144186

Format: Hardcover (880 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Feb 1996

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