The Fall of Advertising and the Rise of PR.
by Al Ries,Laura Ries
ISBN 13: 9780060081980
Format: Hardcover (300 pages) Publisher: HarperBusiness Published: 05 Dec 2002 Other Format: Illustrated
Save for later
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
ISBN 13: 9780060007737
Format: Illustrated (272 pages) Publisher: HarperBus Published: 20 Mar 2011 Other Format: Paperback
The 22 Immutable Laws Of Branding
ISBN 13: 9781861976055
Format: Paperback (192 pages) Publisher: Profile Books Published: 03 Apr 2000 Other Format: Illustrated, Paperback
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
ISBN 13: 9780060570156
Format: Illustrated (320 pages) Publisher: HarperBus Published: 27 Sep 2005
The Fall of Advertising and the Rise of PR
ISBN 13: 9780060081997
Format: Illustrated (320 pages) Publisher: HarperBus Published: 07 Oct 2004 Other Format: Hardcover