Life After the 30–Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (Adweek Books)
by Joseph Jaffe
ISBN 13: 9780471718376
Format: Hardcover (304 pages) Publisher: John Wiley & Sons Published: 01 Jul 2005
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Flip the Funnel: How to Use Existing Customers to Gain New Ones
ISBN 13: 9780470487853
Format: Illustrated (306 pages) Publisher: Wiley Published: 09 Feb 2010
Rhythms of Dialogue in Infancy (Monographs of the Society for Research in Child Development)
by Joseph Jaffe,Beatrice Beebe,Stanley Feldstein,Cynthia L. Crown,Michael D. Jasnow
ISBN 13: 9780631232117
Format: Paperback (180 pages) Publisher: Wiley-Blackwell Published: 27 Jun 2001
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
ISBN 13: 9780470137321
Format: Hardcover (320 pages) Publisher: Wiley Published: 06 Nov 2007