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Destination Marketing: An Integrated Marketing Communication Approach

by Steven Pike

ISBN 13: 9780750686495

Format: Paperback (424 pages)
Publisher: A Butterworth-Heinemann Title
Published: 22 Feb 2008

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Destination Marketing Organisations: Bridging Theory and Practice (Advances in Tourism Research)

by Steven Pike

ISBN 13: 9780080443065

Format: Hardcover (248 pages)
Publisher: Elsevier Science
Published: 13 Nov 2004

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