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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

by Alexander Brem, Éric Viardot

ISBN 13: 9783319145228

Format: Hardcover (236 pages)
Publisher: Springer
Published: 30 Apr 2015

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The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force (Management for Professionals)

by Eric Viardot

ISBN 13: 9783662544884

Format: Hardcover (126 pages)
Publisher: Springer
Published: 05 May 2017

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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

by Alexander Brem, Éric Viardot

ISBN 13: 9783319343877

Format: Paperback (236 pages)
Publisher: Springer
Published: 07 Oct 2016

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