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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits by David Bejou, Timothy L. Keiningham, Lerzan Aksoy

Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by David Bejou, Timothy L. Keiningham, Lerzan Aksoy


ISBN 13: 9781138967182

Format: Paperback (152 pages)
Publisher: Routledge
Published: 20 Sep 2016

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