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A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius

by Jack Trout

ISBN 13: 9780471236085

Format: Illustrated (132 pages)
Publisher: John Wiley & Sons, Inc.
Published: 22 Nov 2002

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The Making of a Name: The Inside Story of the Brands We Buy

by Steve Rivkin,Fraser Sutherland,Jack Trout

ISBN 13: 9780195168723

Format: Hardcover (288 pages)
Publisher: OUP USA
Published: 11 Nov 2004

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