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Brand Medicine: The Role of Branding in the Pharmaceutical Industry

by Tom Blackett, Rebecca Robins

ISBN 13: 9780333930984

Format: Hardcover (336 pages)
Publisher: Palgrave Macmillan
Published: 27 Apr 2001

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Trademarks (Macmillan business)

by Tom Blackett

ISBN 13: 9780333725887

Format: Hardcover (144 pages)
Publisher: Palgrave Macmillan
Published: 20 Feb 1998

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