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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology) (Advertising and Consumer Psychology Series)

by Frank R. Kardes, Paul M. Herr

ISBN 13: 9781138875951

Format: Paperback (414 pages)
Publisher: Psychology Press
Published: 08 May 2015

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The Dichotomy Heuristic in Choice - How Contrast Makes Decisions Easier

by Anjala Krishen, Kent Nakamoto, Paul M. Herr

ISBN 13: 9783836441032

Format: Paperback (204 pages)
Publisher: VDM Verlag Dr. Mueller e.K.
Published: 28 Apr 2008

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