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Relationship Marketing: Successful Strategies For The Age Of The Customer

by Regis McKenna

ISBN 13: 9780201622409

Format: Paperback (264 pages)
Publisher: Basic Books
Published: 30 Apr 1993

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Real Time: Preparing for the Age of the Never Satisfied Customer

by Regis McKenna

ISBN 13: 9780875849348

Format: Paperback (224 pages)
Publisher: Harvard Business School Press
Published: 31 Mar 1999

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Relationship Marketing: Own the Market Through Strategic Customers

by Regis McKenna

ISBN 13: 9780712655637

Format: Hardcover (256 pages)
Publisher: Random House Business Books
Published: 10 Sep 1992

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Who's Afraid of Big Blue?: How Companies are Challenging I.B.M. and Winning

by Regis McKenna

ISBN 13: 9780201155747

Format: Hardcover (222 pages)
Publisher: Addison Wesley Longman Publishing Co
Published: 05 Apr 1990

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