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If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management by Peter Cheverton

If You're So Brilliant...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

by Peter Cheverton


ISBN 13: 9780749437282

Format: Paperback (180 pages)
Publisher: Kogan Page Ltd
Published: 03 Apr 2002

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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable) Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable) by Peter Cheverton

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)

by Peter Cheverton


ISBN 13: 9780749452773

Format: Paperback (368 pages)
Publisher: Kogan Page
Published: 03 May 2008

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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

by Peter Cheverton


ISBN 13: 9780749441692

Format: Paperback (368 pages)
Publisher: Kogan Page
Published: 22 Dec 2003

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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves by Peter Cheverton,Jan Paul Van Der Velde

Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves

by Peter Cheverton,Jan Paul Van Der Velde


ISBN 13: 9780749461232

Format: Paperback (224 pages)
Publisher: Kogan Page
Published: 03 Nov 2010

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Understanding Brands (Creating Success, 113) Understanding Brands (Creating Success, 113) by Peter Cheverton

Understanding Brands (Creating Success, 113)

by Peter Cheverton


ISBN 13: 9780749446659

Format: Paperback (160 pages)
Publisher: Kogan Page
Published: 03 Apr 2006

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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable) Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable) by Peter Cheverton

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)

by Peter Cheverton


ISBN 13: 9780749463519

Format: Paperback (400 pages)
Publisher: Kogan Page
Published: 03 Jan 2012
Other Format: Paperback

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Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods by Peter Cheverton

Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods

by Peter Cheverton


ISBN 13: 9780749433550

Format: Paperback (384 pages)
Publisher: Kogan Page
Published: 01 Nov 2000

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How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection: The Essential Guide to Key Account Management (If You're So Brilliant) How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection: The Essential Guide to Key Account Management (If You're So Brilliant) by Peter Cheverton

How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection: The Essential Guide to Key Account Management (If You're So Brilliant)

by Peter Cheverton


ISBN 13: 9780749437299

Format: Paperback (175 pages)
Publisher: Kogan page
Published: 03 Apr 2002

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