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Marketing Research: An Applied Orientation

by Naresh K Malhotra, SPSS SPSS

ISBN 13: 9780136094234

Format: Paperback (864 pages)
Publisher: Pearson Education
Published: 01 Oct 2009
Other Format: Paperback

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Basic Marketing Research: Student Edition: Application to Contemporary Issues with SPSS

by Naresh K Malhotra

ISBN 13: 9780133768565

Format: Hardcover (685 pages)
Publisher: Prentice Hall
Published: 04 Dec 2001

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