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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide

by Norton Paley

ISBN 13: 9781574442694

Format: Hardcover (402 pages)
Publisher: CRC Press
Published: 22 Dec 1999

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Mastering the Rules of Competitive Strategy: A Resource Guide for Managers

by Norton Paley

ISBN 13: 9781420068092

Format: Hardcover (248 pages)
Publisher: Auerbach Publications
Published: 09 Jan 2008

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