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The Strategy of Global Branding and Brand Equity The Strategy of Global Branding and Brand Equity by Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert

The Strategy of Global Branding and Brand Equity

by Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert


ISBN 13: 9780415749107

Format: Hardcover (240 pages)
Publisher: Routledge
Published: 24 Mar 2015

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New : $140.41  
New : $140.41