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Advertising Media Planning: A Brand Management Approach

by Donald W. Jugenheimer, Larry D. Kelley

ISBN 13: 9780765613103

Format: Paperback (192 pages)
Publisher: Routledge
Published: 30 Sep 2003

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Advertising and Public Relations Research

by Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley

ISBN 13: 9780765636065

Format: Paperback (384 pages)
Publisher: Routledge
Published: 07 Mar 2014

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