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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing: 21 (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing, 21)

by Arch G. Woodside,Roger Marshall,Hugh Pattinson

ISBN 13: 9781784410803

Format: Hardcover (350 pages)
Publisher: Emerald Group Publishing Limited
Published: 20 Aug 2014

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