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Services Marketing Cases in Emerging Markets: An Asian Perspective Services Marketing Cases in Emerging Markets: An Asian Perspective by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen

Services Marketing Cases in Emerging Markets: An Asian Perspective

by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen


ISBN 13: 9783319329680

Format: Hardcover (196 pages)
Publisher: Springer
Published: 15 Sep 2016

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