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Customer Behaviour: Consumer Behaviour and Beyond

by N. Jagdish Sheth, Banwari Mittal, Bruce Newman

ISBN 13: 9780030980169

Format: Hardcover (799 pages)
Publisher: South-Western, Division of Thomson Learning
Published: 05 Sep 1998

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Does Marketing Need Reform?: Fresh Perspectives on the Future

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ISBN 13: 9780765616999

Format: Paperback (360 pages)
Publisher: M.E. Sharpe
Published: 01 Jan 2006

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