Essentials of Marketing Research
by V. Kumar, David A. Aaker, George S. Day
ISBN 13: 9780471170686
Format: Hardcover (640 pages) Publisher: John Wiley & Sons Published: 04 Dec 1998 Other Format: Hardcover
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by David A. Aaker, George S. Day, V. Kumar
ISBN 13: 9780471427735
Format: Hardcover (576 pages) Publisher: John Wiley & Sons Published: 11 Mar 2003 Other Format: Hardcover