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Social Marketing: Influencing Behaviors for Good

by Nancy R. Lee, Philip Kotler

ISBN 13: 9781412981491

Format: Paperback (520 pages)
Publisher: Sage Publications, Inc
Published: 01 Jan 2012

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Marketing in the Public Sector: A Roadmap for Improved Performance

by Philip Kotler, Nancy R. Lee

ISBN 13: 9780131875159

Format: Hardcover (352 pages)
Publisher: Wharton School Publishing
Published: 16 Oct 2006

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Social Marketing to Protect the Environment: What Works

by Dr. Doug McKenzie-Mohr,Nancy R. Lee,Professor P. (Paul) Wesley Schultz,Professor Philip Kotler

ISBN 13: 9781412991292

Format: Paperback (256 pages)
Publisher: Sage Publications, Inc
Published: 06 Jul 2011

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