Marketing in the Public Sector: A Roadmap for Improved Performance
by Philip Kotler, Nancy R. Lee
ISBN 13: 9780131875159
Format: Hardcover (352 pages) Publisher: Wharton School Publishing Published: 16 Oct 2006
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Social Marketing: Influencing Behaviors for Good
by Nancy R. Lee, Philip Kotler
ISBN 13: 9781412981491
Format: Paperback (520 pages) Publisher: Sage Publications, Inc Published: 01 Jan 2012
Social Marketing to Protect the Environment: What Works
by Dr. Doug McKenzie-Mohr,Nancy R. Lee,Professor P. (Paul) Wesley Schultz,Professor Philip Kotler
ISBN 13: 9781412991292
Format: Paperback (256 pages) Publisher: Sage Publications, Inc Published: 06 Jul 2011