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Global Brand Strategy: Unlocking Branding Potential Across Countries Cultures and Markets

by Sicco Van Gelder

ISBN 13: 9780749440237

Format: Hardcover (272 pages)
Publisher: Kogan Page
Published: 05 Sep 2003

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Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

by Nicholas Ind,Chris Macrae,Thomas Gad,John Caswell,Simon Anholt,Sicco van Gelder,Jack Yan,et al

ISBN 13: 9780749441159

Format: Hardcover (236 pages)
Publisher: Kogan Page
Published: 10 Oct 2003

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