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Total Relationship Marketing: Rethinking Marketing Management (CIM Professional Development)

by Evert Gummesson

ISBN 13: 9780750644631

Format: Paperback (281 pages)
Publisher: A Butterworth-Heinemann Title
Published: 05 May 1999

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Qualitative Methods in Management Research

by Evert Gummesson

ISBN 13: 9780761920137

Format: Hardcover (264 pages)
Publisher: SAGE Publications, Inc
Published: 05 Jan 2000

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Total Relationship Marketing, Third Edition: Marketing Management, Relationship Strategy,CRM, and a New Dominant Logic for the Value-creating Network Economy

by Evert Gummesson

ISBN 13: 9780750686334

Format: Paperback (392 pages)
Publisher: Routledge
Published: 29 May 2008

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