The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
by Emanuel Rosen
ISBN 13: 9780385496674
Format: Hardcover (303 pages) Publisher: Doubleday Published: 01 Nov 2000 Other Format: Hardcover, Paperback
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Absolute Value
by Itamar Simonson
ISBN 13: 9780062215673
Format: Hardcover (256 pages) Publisher: HarperCollins USA Published: 27 Feb 2014