Marketing: A Behavioural Analysis
by Peter M. Chisnall
ISBN 13: 9780070841505
Format: Paperback (326 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 May 1985
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Marketing Research (MCGRAW HILL SERIES IN MARKETING)
ISBN 13: 9780077074296
Format: Hardcover (412 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jan 1992 Other Format: Hardcover, Paperback