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Market analysis: Assessing Your Business Opportunities

by William Winston

ISBN 13: 9781560242697

Format: Paperback (254 pages)
Publisher: Routledge
Published: 28 Jun 1993

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How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing

by William Winston, Dennis J Cahill

ISBN 13: 9780789001849

Format: Paperback (180 pages)
Publisher: Routledge
Published: 18 Jun 1997

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