Marketing Planning: A Global Perspective
by Svend Hollensen
ISBN 13: 9780077127138
Format: Paperback (400 pages) Publisher: McGraw-Hill Education / Europe, Middle East & Africa Published: 01 Jul 2010
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Essentials of Global Marketing
ISBN 13: 9780273756545
Format: Illustrated (560 pages) Publisher: Pearson Published: 12 Jul 2012
Marketing Management: A relationship approach
ISBN 13: 9781292291444
Format: Paperback (728 pages) Publisher: Pearson Published: 23 Jan 2019