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Marketing Communications

by Prof Patrick De Pelsmacker, Prof Maggie Geuens, Joeri Van Den Bergh

ISBN 13: 9780273638711

Format: Paperback (509 pages)
Publisher: Financial Times/ Prentice Hall
Published: 14 Sep 2000
Other Format: Paperback

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Marketing Communications: A European Perspective

by Prof Patrick De Pelsmacker, Prof Maggie Geuens, Joeri Van Den Bergh

ISBN 13: 9780273685005

Format: Paperback (578 pages)
Publisher: Financial Times/ Prentice Hall
Published: 05 Feb 2004
Other Format: Paperback

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How Cool Brands Stay Hot: Branding to Generation Y

by Joeri Van Den Bergh,Mattias Behrer

ISBN 13: 9780749462505

Format: Hardcover (272 pages)
Publisher: Kogan Page
Published: 03 Feb 2011

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