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Marketing Management: Knowledge and Skills

by J. Paul Peter, James Donnelly

ISBN 13: 9780071215053

Format: Paperback (896 pages)
Publisher: McGraw Hill Higher Education
Published: 01 Apr 2003

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Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

by J. Paul Peter,Olson

ISBN 13: 9780072864878

Format: Hardcover (608 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 May 2004

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