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Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

by J. Paul Peter,Olson

ISBN 13: 9780072864878

Format: Hardcover (608 pages)
Publisher: McGraw-Hill Higher Education
Published: 01 May 2004

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Strategic Management: A Focus on Progress

by Samuel C. Certo, J. Paul Peter, Roy E. Crummer

ISBN 13: 9780071006811

Format: Paperback (380 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Jun 1990

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