Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
by Nicholas Ind
ISBN 13: 9780749443993
Format: Paperback (256 pages) Publisher: Kogan Page Published: 05 Jan 2005 Other Format: Hardcover
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Branding Inside Out: Internal Branding in Theory and Practice
ISBN 13: 9780749478902
Format: Paperback (224 pages) Publisher: Kogan Page Published: 03 Oct 2017