Services Marketing: People, Technology, Strategy: 8th Edition
by Jochen Wirtz,Christopher Lovelock
ISBN 13: 9781944659011
Format: Paperback (600 pages) Publisher: World Scientific Publishing Company Published: 30 May 2016
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Winning in Service Markets: Success through People, Technology and Strategy
by Jochen Wirtz
ISBN 13: 9781944659059
Format: Paperback (500 pages) Publisher: World Scientific Publishing Co Inc (USA) Published: 28 Jun 2016
ISBN 13: 9781944659042
Format: Hardcover (500 pages) Publisher: World Scientific Publishing Company Published: 28 Jun 2016
Understanding the Role of Business Analytics: Some Applications
by Hardeep Chahal, Jeevan Jyoti, Jochen Wirtz
ISBN 13: 9789811313332
Format: Hardcover Publisher: Springer Verlag, Singapore Published: 11 Dec 2018