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Strategic Customer Management: Integrating Relationship Marketing and CRM Strategic Customer Management: Integrating Relationship Marketing and CRM by Adrian Payne, Pennie Frow

Strategic Customer Management: Integrating Relationship Marketing and CRM

by Adrian Payne, Pennie Frow


ISBN 13: 9781107014961

Format: Hardcover (542 pages)
Publisher: Cambridge University Press
Published: 28 Mar 2013

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New : $174.36  
New : $174.36