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Monster Loyalty: How Lady Gaga turns Followers into Fanatics

by Jackie Huba

ISBN 13: 9781591846505

Format: Hardcover (244 pages)
Publisher: Portfolio Penguin
Published: 02 May 2013

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Creating Customer Evangelists

by Jackie Huba, Ben McConnell, Guy Kawasaki

ISBN 13: 9780988195400

Format: Paperback (242 pages)
Publisher: Lewis Lane Press
Published: 19 Jan 2014

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