Monster Loyalty: How Lady Gaga turns Followers into Fanatics
by Jackie Huba
ISBN 13: 9781591846505
Format: Hardcover (244 pages) Publisher: Portfolio Penguin Published: 02 May 2013
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Creating Customer Evangelists
by Jackie Huba, Ben McConnell, Guy Kawasaki
ISBN 13: 9780988195400
Format: Paperback (242 pages) Publisher: Lewis Lane Press Published: 19 Jan 2014