Cases in European Marketing Management (The Irwin series in marketing)
by John A. Quelch,etc., Kamran Kashani, Sandra Vandermerwe
ISBN 13: 9780256157222
Format: Paperback (544 pages) Publisher: Irwin Professional Publishing Published: 01 Feb 1994
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Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
by John A. Quelch
ISBN 13: 9780190235123
Format: Illustrated (392 pages) Publisher: Oxford University Press Published: 17 Mar 2016