Advertising: Principles and Practice
by John Burnett, Sandra Moriarty, William D. Wells
ISBN 13: 9780130835710
Format: Hardcover (562 pages) Publisher: Prentice Hall Published: 08 Dec 1999
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Advertising: International Version
by Sandra Moriarty, Nancy D Mitchell, William D. Wells
ISBN 13: 9780135009383
Format: Paperback (688 pages) Publisher: Pearson Education Published: 01 Feb 2007 Other Format: Hardcover
Advertising (Advertising: Principles and Practice)
ISBN 13: 9780132224154
Format: Hardcover (688 pages) Publisher: Prentice Hall Published: 01 Feb 2008 Other Format: Paperback
Advertising: Principles and Practices (Advertising : Principles & Practice, 4th ed)
by William D. Wells, John J. Burnett, Sandra Moriarty
ISBN 13: 9780135978818
Format: Hardcover (832 pages) Publisher: Pearson US Imports & PHIPEs Published: 15 Dec 1997