Sales Letters That Sizzle: All the Hooks, Lines and Sinkers You'll Ever Need to Close Sales
by Herschell Gordon Lewis
ISBN 13: 9780844235479
Format: Hardcover (248 pages) Publisher: McGraw-Hill Contemporary Published: 01 Nov 1994
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Hot Appeals or Burnt Offerings: Do's and Don'ts for Twenty-First Century Fundraising
ISBN 13: 9781933199078
Format: Paperback (176 pages) Publisher: Racom Communications Published: 01 Oct 2008