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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

by Roddy Mullin

ISBN 13: 9780749450212

Format: Paperback (320 pages)
Publisher: Kogan page
Published: 03 Feb 2008
Other Format: Paperback

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Value for Money Marketing: A Guide to Measuring Marketing Performance (Marketing in Action)

by Roddy Mullin

ISBN 13: 9780749435530

Format: Paperback (224 pages)
Publisher: Kogan Page Ltd
Published: 01 Aug 2001

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Direct Marketing: A Step-by-step Guide to Effective Planning and Targeting (Marketing in action)

by Roddy Mullin

ISBN 13: 9780749436773

Format: Paperback (180 pages)
Publisher: Kogan Page Ltd
Published: 15 Mar 2002

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