Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
by Roddy Mullin
ISBN 13: 9780749450212
Format: Paperback (320 pages) Publisher: Kogan page Published: 03 Feb 2008
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Direct Marketing: A Step-by-step Guide to Effective Planning and Targeting (Marketing in action)
ISBN 13: 9780749436773
Format: Paperback (180 pages) Publisher: Kogan Page Ltd Published: 15 Mar 2002
Shoppernomics
by Roddy Mullin,Colin Harper
ISBN 13: 9781472424853
Format: Hardcover (330 pages) Publisher: Gower Published: 28 Sep 2014