Citizen Marketers: When People are the Message
by Ben McConnell, Jackie Huba
ISBN 13: 9781419596063
Format: Hardcover (224 pages) Publisher: Kaplan Business Published: 01 Dec 2006
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Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force
by Guy Kawasaki, Ben McConnell, Jackie Huba
ISBN 13: 9780793155613
Format: Hardcover (224 pages) Publisher: Kaplan Business Published: 12 Nov 2002