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Market-driven Management: Strategic and Operational Marketing (Macmillan business) Market-driven Management: Strategic and Operational Marketing (Macmillan business) by Jean-Jacques Lambin

Market-driven Management: Strategic and Operational Marketing (Macmillan business)

by Jean-Jacques Lambin


ISBN 13: 9780333793190

Format: Paperback (768 pages)
Publisher: Palgrave Macmillan
Published: 15 Mar 2000

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Market Driven Management: Strategic and Operational Marketing Market Driven Management: Strategic and Operational Marketing by Jean-Jacques Lambin,Ruben Chumpitaz,Isabelle Schuiling

Market Driven Management: Strategic and Operational Marketing

by Jean-Jacques Lambin,Ruben Chumpitaz,Isabelle Schuiling


ISBN 13: 9781403998521

Format: Paperback (496 pages)
Publisher: Palgrave Macmillan
Published: 27 Apr 2007

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Marketing Strategy: A New European Approach (McGraw-Hill Marketing for Professionals) Marketing Strategy: A New European Approach (McGraw-Hill Marketing for Professionals) by Jean-Jacques Lambin

Marketing Strategy: A New European Approach (McGraw-Hill Marketing for Professionals)

by Jean-Jacques Lambin


ISBN 13: 9780077077952

Format: Hardcover (600 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jun 1993

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