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Market-driven Management: Strategic and Operational Marketing (Macmillan business)

by Jean-Jacques Lambin

ISBN 13: 9780333793190

Format: Paperback (768 pages)
Publisher: Palgrave Macmillan
Published: 15 Mar 2000

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Strategic Marketing Management

by Jean-Jacques Lambin

ISBN 13: 9780077092276

Format: Paperback (720 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Nov 1996

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