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Marketing Strategy: A Decision-Focused Approach

by Orville C. Walker

ISBN 13: 9780071151177

Format: Paperback (365 pages)
Publisher: Mcgraw-Hill (Tx)
Published: 2003

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Marketing Strategy: A Decision-Focused Approach

by Orville C. Walker,Jr. Harper W Boyd,John Mullins,Jean-Claude Larreche

ISBN 13: 9780072553932

Format: Paperback (384 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 May 2002
Other Format: Paperback

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