Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing
by Malcolm McDonald, John Leppard
ISBN 13: 9780844234557
Format: Paperback (176 pages) Publisher: McGraw-Hill Contemporary Published: 01 Jan 2001
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ISBN 13: 9780750604086
Format: Paperback (180 pages) Publisher: Butterworth-Heinemann Ltd Published: 03 Feb 1992