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Strategic Brand Management, 2nd Ed.

by Kevin Lane Keller

ISBN 13: 9780130411501

Format: Hardcover (788 pages)
Publisher: Prentice Hall
Published: 03 Sep 2002

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Marketing Management

by Philip Kotler, Kevin Lane Keller

ISBN 13: 9780133856460

Format: Hardcover (832 pages)
Publisher: Prentice Hall
Published: 30 Dec 2014

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