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Integrated Communication: Synergy of Persuasive Voices (Advertising & Consumer Psychology) Integrated Communication: Synergy of Persuasive Voices (Advertising & Consumer Psychology) by Esther Thorson, Jeri Moore

Integrated Communication: Synergy of Persuasive Voices (Advertising & Consumer Psychology)

by Esther Thorson, Jeri Moore


ISBN 13: 9780805813913

Format: Hardcover (400 pages)
Publisher: Psychology Press
Published: 12 Feb 1996

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