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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer


ISBN 13: 9780749420697

Format: Paperback (443 pages)
Publisher: Kogan Page Ltd
Published: 21 Sep 1997
Other Format: Paperback

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Used : $3.22  
 
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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity by Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

by Jean Noel Kapferer


ISBN 13: 9780749416331

Format: Paperback (230 pages)
Publisher: Kogan Page Ltd
Published: 31 Mar 1995
Other Format: Paperback

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Used : $4.30  
 
Used : $4.30